Privacy policy
beprana operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”) to provide you with a curated shopping experience.
Our store is hosted on Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect or Process
When we refer to “personal information,” we mean information that identifies or can reasonably be linked to you or another individual. This does not include information that is anonymized or de-identified so that it cannot reasonably be linked to you.
Depending on how you interact with the Services, where you live, and what is permitted or required by law, we may collect or process the following categories of personal information:
- Contact details such as your name, billing address, shipping address, phone number, and email address
- Financial information including payment card details, transaction data, form of payment, and payment confirmations (processed securely by our payment providers)
- Account information such as username, password, preferences, and settings
- Transaction information including items viewed, added to cart or wishlist, purchased, returned, exchanged, or cancelled
- Communications including information you provide when contacting customer support
- Device information such as browser type, IP address, and unique device identifiers
- Usage information regarding how you interact with and navigate the Services
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you, when you create an account, place an order, contact us, or otherwise provide information
- Automatically, through cookies and similar technologies when you use the Services
- From service providers, who help us operate our business and provide the Services
- From partners or other third parties, as permitted by law
How We Use Your Personal Information
Provide, Tailor, and Improve the Services. We use your personal information to operate and improve the Services, process payments, fulfill orders, arrange shipping, manage returns and exchanges, maintain your account, remember your preferences, enable reviews, and provide a personalized shopping experience.
Marketing and Advertising. We may use your personal information to send marketing and promotional communications by email or other channels, and to show you relevant advertisements on our website or third-party platforms, based on your interactions with the Services. You can opt out of marketing communications at any time by following the unsubscribe instructions included in our messages.
Security and Fraud Prevention. We use personal information to secure accounts, process payments safely, detect and prevent fraud, and protect the integrity of our Services. You are responsible for maintaining the confidentiality of your account credentials.
Communicating with You. We use your information to provide customer support, respond to inquiries, and maintain our relationship with you.
Legal Reasons. We may use or disclose personal information to comply with legal obligations, respond to lawful requests, enforce our policies, or protect our rights and the rights of others.
How We Disclose Personal Information
We may disclose personal information to third parties in the following circumstances:
- With Shopify, payment processors, shipping partners, analytics providers, and other service providers who perform services on our behalf
- With marketing and advertising partners, in accordance with their own privacy policies
- When you direct or consent to such disclosure
- With affiliates within our corporate group
- In connection with a business transaction such as a merger, sale, or bankruptcy
- To comply with legal obligations or protect our rights and users
Relationship with Shopify
The Services are hosted by Shopify. Shopify collects and processes personal information to provide and improve the platform. Information you submit may be shared with Shopify and service providers located in other countries. In some cases, Shopify is responsible for processing your personal information and responding to data rights requests.
Third-Party Websites and Links
Our Services may contain links to third-party websites. We are not responsible for the privacy practices, security, or content of those sites. We encourage you to review their privacy policies before providing any personal information.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in your jurisdiction. If you believe a child has provided us with personal information, please contact us to request deletion.
Security and Retention
We take reasonable measures to protect your personal information, but no system is completely secure. We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Your Rights and Choices
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction or deletion of your information
- Receive a copy of your information in a portable format
- Opt out of targeted advertising or data sharing
- Restrict or object to certain processing
- Withdraw consent, where applicable
You may exercise these rights by contacting us. We may need to verify your identity before processing requests.
Complaints
If you have concerns about how we process your personal information, please contact us. You may also have the right to lodge a complaint with your local data protection authority.
International Transfers
Your personal information may be transferred, stored, and processed outside your country of residence. For transfers from the EEA or UK, we rely on recognized legal mechanisms such as Standard Contractual Clauses.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.
Contact
If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:
Email: support@beprana.co
Address: 1/526 Murray Road, Preston, Melbourne, VIC 3072, Australia
Business Hours: Monday to Friday, 9:00 am – 6:00 pm
